ARGUING

Theory
Is the disciplinary study of how conclusions can be reached through logical reasoning; that is, claims based, soundly or not, or premises.
Argumentation includes debate and negotiation which are concerned with reaching mutually acceptable conclusions. It also encompasses eristic dialog, the branch of social debate in which victory over an opponent is the primary goal. This art and science is often the means by which people protect their beliefs or self-interests in rational dialogue, in common parlance, and during the process of arguing.

KEY COMPONENTS OF ARGUING
Understanding and identifying arguments, either explicit or implied, and the goals of the participants in the different types of dialogue.
Identifying the premises from which conclusions are derived
Establishing the "burden of proof" — determining who made the initial claim and is thus responsible for providing evidence why his/her position merits acceptance.
For the one carrying the "burden of proof", the advocate, to marshal evidence for his/her position in order to convince or force the opponent's acceptance. The method by which this is accomplished is producing valid, sound, and cogent arguments, devoid of weaknesses, and not easily attacked.
In a debate, fulfillment of the burden of proof creates a burden of rejoinder. One must try to identify faulty reasoning in the opponent's argument, to attack the reasons/premises of the argument, to provide counterexamples if possible, to identify any fallacies, and to show why a valid conclusion cannot be derived from the reasons provided for his/her argument.

Source :
http://en.wikipedia.org/wiki/Argumentation_theory
http://nadiirrss.blogspot.com/2014/02/arguing.html